Destination Marketing: Strategy, PR & Design

West Coast Way have expanded over the years to offer our destination marketing and visual design services across Africa. Our storytelling skills are both superb in content and visual appeal to draw your fans together around one single warm fire. Our focus is to make sure that visitors choose your place, attraction, accommodation, and offered activity above others offered in a highly competitive industry.

The bottom line… is the bottom line, money in your pocket, taking wallet share or the proverbial ‘bums on seats’.

Carmen Lerm founder West Coast Way

Real revenue is brought to your travel business through digital marketing, immersive web platforms, public relations, beautiful design, and exemplary stakeholder relations. Marketing that drives measurable results for your business and converts into sales is what drives us!


We take a holistic approach to communication that encompasses digital, as well as traditional, design and advertising. After each campaign, we measure the results against a client’s key performance indicators and objectives.

About West Coast Way

Our Experience Portfolio

Our dynamic team has over 50 years combined experience in Tourism and Marketing.

Client Testimonials

Grant Newton – Groot Constantia Marketing Manager and Cape Town Tourism board member says:
“It has been over 5 years since I was first introduced to and started working with Carmen Lerm and her team at West Coast Way. What an incredible journey we’ve shared. To say Carmen and Nadia are passionate about their work is an understatement, but it’s the passion that they have for a client’s brand and media relations that still astounds me.

I was so impressed with the media and marketing work that they did for West Coast Way that I asked them to expand and continue their services for Groot Constantia, namely social media, press releases, media invitations. From here Carmen and Nadia Lerm took responsibility for the design and management of launches, tagline and content development, public relations, signage, media planning and promotional material.”

Claus Tworeck – founder of City Sightseeing South Africa:
“City Sightseeing Cape Town has enjoyed a fruitful working relationship with Carmen Lerm and her team since 2004 to 2015. They assisted our company in re-branding from the then Cape Town Explorer to the current International City Sightseeing brand.

Through consistent press releases and creating excellent media relationships, they have enabled us to achieve our vision of creating a world-class South African brand.

Carmen Lerm and her team execute their work in a professional manner and create value propositions that engage our local and international target market through online and offline communication tools. Creative development and IT implementation of our website, with an online booking and payment system, kids club, newsletters were developed by them. Their team act as implementers of all our marketing objectives – the focus being on creating a world-class local brand experience.

I have no hesitation in recommending Carmen Lerm and Nadia Lerm as they are very easy to deal with and in fact always leave me with the impression of co-owning the goals of our business.”


Get in touch

Call 0861 321 777 or email [email protected] or WhatsApp, SMS or call her on 082 825 5715.

Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA.

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