Cape Town

Cape Town Tourism Marketing

West Coast Way is a Destination Marketing Specialist offering top Cape Town brands in the tourism industry specialist services to market themselves and grow sustainably their footprint in the tourism industry in South Africa. Our Cape Town Tourism Marketing Services are backed by 20 years of experience in destination marketing.


In 2017 the decision was made to expand the services of West Coast Way by incorporating all tourism marketing related services of FusionDesign into the specialist unit of West Coast Way. Hereby FusionDesign focuses on corporate brands within the digital-communications industry, mining and petroleum and financial sector.

FusionDesign was founded in 1999 in Cape Town by Carmen Lerm and Nadia Lerm. The business has grown to include an office in Johannesburg.

West Coast Way was established in October 2014 as a bespoke Marketing business to attract tourists – locals & visitors – to the many West Coast attractions, activities and accommodation offerings throughout the year, hereby stimulating economic growth and conservation awareness via the effective development and marketing of the West Coast Way Culture Route, Foodie, Wild, Scenic and Berg Routes. The system developed was so effective that the decision was made to expand it into all the regions of South Africa over a period of 20 years.

West Coast Way is a privately owned business founded by Carmen Lerm. At a formal event in November 2014 in the Cape West Coast at !Khwa ttu Culture & Education Center the Western Cape Economic Opportunities Minister Alan Winde, formally opened West Coast Way with the first route that was established within the Way, namely: Culture Route. During 2015 and 2016 more routes were launched and officiated by Shadow Minister of Tourism and Member of Parliament, James Vos. West Coast Way has 4 Routes stimulating tourism activity and confidence in the Cape West Coast, with another one to be launched in 2016/17 making the route collection to 5: Culture Route, Foodie Route, Berg Route, Scenic Route and Wild Route.


Cape Town Tourism Marketing

Cape Town Tourism Marketing


Road-Trip-Southern-Africa-West-Coast-Way-Routes West Coast Way is South Africa’s road trip with the most twists. Explore a unique collection of 101 road trip stops along themed routes by planning a self-drive trip or guided tour for a nature and adventure-filled Cape West Coast vacation. The new West Coast Way “basket” of free routes on offer include the West Coast Way Tractor Route, the West Coast Way Berg Route, the West Coast Way Foodie Route, the West Coast Way Cultural Route, the West Coast Way Wild Route – as well as the newly launched Cape Way Route – all of which are designed to showcase the many attractions and activities that are already on offer on the Cape West Coast and inland areas – but may be unknown to many. For more information on West Coast Way, the other routes on offer, and the list of 101 Things to Do on the West Coast visit or call West Coast Way on 0861 321 777. Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA.

Client Testimonials

Grant Newton – Groot Constantia Marketing Manager and Cape Town Tourism board member says:
“It has been over 5 years since I was first introduced to and started working with Carmen Lerm and her team at West Coast Way. What an incredible journey we’ve shared. To say Carmen and Nadia are passionate about their work is an understatement, but it’s the passion that they have for a client’s brand and media relations that still astounds me.

I was so impressed with the media and marketing work that they did for West Coast Way that I asked them to expand and continue their services for Groot Constantia, namely social media, press releases, media invitations. From here Carmen and Nadia Lerm took responsibility for the design and management of launches, tagline and content development, public relations, signage, media planning and promotional material.”

Claus Tworeck – founder of City Sightseeing South Africa:
“City Sightseeing Cape Town has enjoyed a fruitful working relationship with Carmen Lerm and her team since 2004 to 2015. They assisted our company in re-branding from the then Cape Town Explorer to the current International City Sightseeing brand.

Through consistent press releases and creating excellent media relationships, they have enabled us to achieve our vision of creating a world-class South African brand.

Carmen Lerm and her team execute their work in a professional manner and create value propositions that engage our local and international target market through online and offline communication tools. Creative development and IT implementation of our website, with an online booking and payment system, kids club, newsletters were developed by them. Their team act as implementers of all our marketing objectives – the focus being on creating a world-class local brand experience.

I have no hesitation in recommending Carmen Lerm and Nadia Lerm as they are very easy to deal with and in fact always leave me with the impression of co-owning the goals of our business.”

For more information on West Coast Way

Contact Carmen Lerm on 0861 321 777 or email us by completing the form below.

Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA.


To Join | Support | Advertise with us
Call 0861 321 777 or email [email protected] or WhatsApp, SMS or call her on 082 825 5715.

Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA.

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