Destination Marketing: Strategy, PR & Design

West Coast Way have expanded over the years to offer our destination marketing and visual design services across Africa. Our storytelling skills are both superb in content and visual appeal to draw your fans together around one single warm fire. Our focus is to make sure that visitors choose your place, attraction, accommodation, and offered activity above others offered in a highly competitive industry.

At the heart of our mission is your success—whether it’s increasing your profits, capturing a larger market share, or filling every seat. With over 25 years of expertise in destination marketing and tour operations, we specialise in enhancing the visibility and appeal of top destinations, attractions, and activities. Our passion drives us to deliver outstanding results, ensuring that your location becomes a must-visit spot for travellers. Choose us to transform your destination into a thriving hotspot, and watch as we turn potential into reality.

Carmen Lerm, founder of West Coast Way

Real revenue is brought to your travel business through digital marketing, immersive web platforms, public relations, beautiful design, and exemplary stakeholder relations. Marketing that drives measurable results for your business and converts into sales is what drives us!

Services

We take a holistic approach to communication that encompasses digital, as well as traditional, design and advertising. After each campaign, we measure the results against a client’s key performance indicators and objectives.

Our Experience Portfolio

Our dynamic team has over 50 years combined experience in Tourism and Marketing.

Client Testimonials

Grant Newton – Groot Constantia Marketing Manager and Cape Town Tourism board member says:
“It has been over 5 years since I was first introduced to and started working with Carmen Lerm and her team at West Coast Way. What an incredible journey we’ve shared. To say Carmen and Nadia are passionate about their work is an understatement, but it’s the passion that they have for a client’s brand and media relations that still astounds me.

I was so impressed with the media and marketing work that they did for West Coast Way that I asked them to expand and continue their services for Groot Constantia, namely social media, press releases, media invitations. From here Carmen and Nadia Lerm took responsibility for the design and management of launches, tagline and content development, public relations, signage, media planning and promotional material.”

Claus Tworeck – founder of City Sightseeing South Africa:
“City Sightseeing Cape Town has enjoyed a fruitful working relationship with Carmen Lerm and her team since 2004 to 2015. They assisted our company in re-branding from the then Cape Town Explorer to the current International City Sightseeing brand.

Through consistent press releases and creating excellent media relationships, they have enabled us to achieve our vision of creating a world-class South African brand.

Carmen Lerm and her team execute their work in a professional manner and create value propositions that engage our local and international target market through online and offline communication tools. Creative development and IT implementation of our website, with an online booking and payment system, kids club, newsletters were developed by them. Their team act as implementers of all our marketing objectives – the focus being on creating a world-class local brand experience.

I have no hesitation in recommending Carmen Lerm and Nadia Lerm as they are very easy to deal with and in fact always leave me with the impression of co-owning the goals of our business.”

Why West Coast Way Was Founded

Our story starts with a vision by a group of West Coast business people who wanted economic growth for the Cape West Coast. Indego Consulting provides consulting services specialising in decentralisation, LED & rural development and human settlement. In 2013, Indego consulted for SANParks on a tourism development plan for the Cape West Coast and West Coast Biodiversity Corridor. Objectives in regards to tourism development and marketing of the region was set and a decision was made to call for interested parties to set up an independent, self-reliant and self-sustaining destination marketing company. As a result, in 2014, Carmen Lerm founded West Coast Way.

West Coast Way was established in October 2014 as a bespoke Cape West Coast Marketing business to attract tourists – locals & visitors – to the many attractions, activities and accommodation offerings throughout the year, hereby stimulating economic growth and conservation awareness via the effective development and marketing of the West Coast Way Culture Route, Foodie, Wild, Tractor and Berg Routes. West Coast Way is a unique and exciting collection of themed Routes that encourages economic growth and potential through Cape West Coast Marketing in the Cape West Coast, South Africa.

The Day We Launched

West Coast Way is a privately owned business founded by Carmen Lerm. At a formal event in November 2014 in the Cape West Coast at !Khwa ttu Culture & Education Center the Western Cape Economic Opportunities Minister Alan Winde, formally opened West Coast Way with the first route that was established within the Way, namely: Culture Route. During 2015 and 2016 more routes were launched and officiated by Shadow Minister of Tourism and Member of Parliament, James Vos. West Coast Way has 4 Routes stimulating tourism activity and confidence in the Cape West Coast, with another one to be launched in 2016/17 making the route collection to 5: Culture Route, Foodie Route, Berg Route, Tractor Route and Wild Route. In 2018 we added the connection to the core of Cape Town, with the Cape Way.

West Coast Way PTY Ltd was established in 2014 as a privately owned and managed Destination Marketing Company. We are proudly an empowering supplier in terms of the DTI Codes of Good Practice.

We also offer training to develop the skills of tourism attractions, activities and accommodation places. Knowledge Is Power and leads to stronger sustainability opportunities. We partner with Trilennium CC. A specialist company for national training as well as business guidance.

West Coast Way is Your Route To Nature

West Coast Way is your ultimate gateway to experiencing the natural beauty and cultural richness of the Cape West Coast of South Africa. As a premium tourism brand, we offer six uniquely themed trip plans that promise an unforgettable journey: Cape, Culture, Foodie, Tractor, Berg, and Wild.

Discover over 101 incredible things to see and do with West Coast Way: Savour the delights of wine, craft beer, olives, and Rooibos tea tastings. Indulge in authentic Weskus cuisine and the traditional braaivleis (barbecue). Feel the thrill of swinging into Citrusdal on a zipline or challenge yourself with Cederberg bouldering. Rejuvenate in natural warm pools and embark on serene cruises across lagoons and rivers. Explore the diverse landscapes of nature reserves and a National Park, or embark on exciting game drives. Hone your skills in archery and angling, or amp up the excitement with sandboarding and quad-biking. Enjoy horse riding, immerse yourself in the unique San culture, and experience the vibrant Riel dancing. For water sports enthusiasts, kite- and windsurfing, surfing, and kayaking trips await. Go beach hopping, learn about bees and whales, and delight in birdwatching in a twitcher’s paradise – all within South Africa’s renowned wildflower reserve. For more information on the best places to visit on the West Coast, road tripping routes, hikes, tours, and trails, explore westcoastway.co.za or call West Coast Way on 0861 321 777.  Follow us on  on Instagram, Facebook, X and LinkedIn @WestCoastWaySA.

Get in touch

Call 0861 321 777 or email [email protected] or WhatsApp, SMS or call her on 082 825 5715.

Connect with West Coast Way on Instagram  Facebook  and  X at WestCoastWaySA.