Celebrating A Decade – 2024

West Coast Way introduces innovative route to honour conservation and tourism

West Coast Way, a leading destination marketing company, is excited to announce the launch of ‘your route to nature‘, a celebration of their 10th year promoting the incredible Cape West Coast of South Africa. To mark this milestone, they hosted an event at the scenic Thali Thali Game Lodge on 5 March 2024. The launch event was attended by thought leaders in economic growth, tourism promotion, and long-standing stakeholders who have supported West Coast Way since its inception in 2014.

Showcasing the best of the Cape West Coast of South Africa

To mark its 10th birthday and promote unity, West Coast Way, a collaboration of premium brands, has combined its six popular routes – Cape Way, Culture, Tractor, Foodie, Berg, and Wild Route – into a single route dubbed ‘your route to nature‘. This merger not only showcases West Coast Way’s commitment to responsible tourism but also highlights the close connection between Cape Town and the Cape West Coast. By streamlining access to information on the top attractions and activities in the region, West Coast Way aims to make exploring the Cape West Coast a seamless and enjoyable experience for all.

Carmen Lerm, founder of West Coast Way, stated, “Conservation is the cornerstone for keeping the Cape West Coast alive and its tourism thriving.” With picturesque landscapes, diverse heritage, and family-oriented attractions, the Cape West Coast offers a unique destination for nature-loving visitors.

Key figures laud West Coast Way for driving economic growth and boosting tourism in the region

The “Find Your Route to Nature with West Coast Way” Event kicked off with the Premier of the Western Cape, Alan Winde, congratulating West Coast Way on their pioneering efforts in developing tourism on the West Coast, “It’s great to be able to give a message of encouragement and congratulations – specifically to West Coast Way’s role in developing tourism up the West Coast region. Ten years is not easy to achieve in this day and age. There is only one Weskus in the world, and it is what West Coast Way supports – your gateway to nature – your route to nature!

Mr Alan Winde – Premier of the Western Cape

I had the pleasure of working with this iconic brand many times over in the last decade, from cutting the ribbon at their stands at the World Travel Market Africa and opening routes, such as the West Coast Way Foodie and Wild Route. Tourism is an important pillar of economic growth in the Western Cape, especially in regions such as the West Coast. It gives me great confidence to be able to collaborate with brands that truly recognise this sector’s value. West Coast Way is your route to nature and the perfect partner to reveal the unmatched beauty of this region to you and your guests,” stated Alderman James Vos, Cape Town’s Mayoral Committee Member for Economic Growth.

Alderman James Vos – Cape Town’s Mayoral Committee Member for Economic Growth

Event attendees enjoyed hearing from other esteemed speakers like the legendary Tim Hutchinson of DGB Group – recipient of the prestigious Wine Harvest Commemorative Event 1659 Award for Visionary Leadership. “As the West Coast community, we must embrace teamwork, stand together, and speak with one voice,” urged Hutchinson.

In a sit-down interview with Carmen Lerm, Tewie Roos, general manager of Darling Brew and chairman of Swartland Tourism.  added, “It’s crucial to welcome change because it can lead to growth and transformation. On the West Coast, where the sun sets upon our shared dreams, let us open our arms wide and embrace one another’s uniqueness. By growing together, we can illuminate the path towards a brighter, more sustainable future.

Zubeida Abrahams, of West Coast Way, proudly hands over the Honourary Membership to Miles Masterson and Mike Schlebach of Protect The West Coast

West Coast Way’s new honourary member

In alignment with our commitment to responsible travel practices and sustainable tourism, West Coast Way is proud to announce our support for Protect The West Coast by awarding them honourary membership. By championing conservation efforts in the Cape West Coast region, we aim to preserve its natural beauty and cultural heritage for future generations,” explained Carmen Lerm and Zubeida Abrahams.

Protect The West Coast (PTWC) is a Not-For-Profit environmental organisation formed to fight unregulated and destructive mining on the South African Cape West Coast,” explained Mike Schlebach, CEO of Protect The West Coast. “Our vision is a thriving and abundant West Coast that benefits present and future generations. Join us in our fight against the destruction of this pristine, precious, and culturally significant region.

Unashamedly Weskus

Exploring the West Coast Way unveils a treasure trove of more than 101 nature tourism experiences. With a growing number of loyal clients and visitors, West Coast Way has become a beloved brand in the region. “We are excited to welcome new brands to be a part of our marketing collaborations along the West Coast who share our passion for excellence and commitment to serving the local community along with long-standing clients such as The Lodge at Atlantic Beach, Thali Thali Game Lodge and Darling Brew,” concluded Lerm.

We are honoured to be part of the West Coast Way family and look forward to contributing to the vibrant tapestry of brands that call this region home. Together, we can create unforgettable experiences and make a positive impact on the West Coast community,” commented Roos.

Tewie Roos, Managing Director Darling Brew and Amalia van Niekerk, Owner of  Thali Thali

This year, we also celebrate ten years of being one of the Cape West Coast’s premium experiences. It has not always been an easy path, but by the grace of God and the support of our staff and customers, we have persevered. We believe that by offering a personal experience – authentic West Coast hospitality offered by friendly staff members – we convert guests into return customers. When it comes to customer satisfaction, attention to detail is what makes us special,” said Thys and Amalia van Niekerk, owners of Thali Thali Game Lodge.

As West Coast Way enters its 10th year, its commitment to promoting the Cape West Coast as a massive natural attraction will undoubtedly continue to captivate the hearts of South Africans and global adventurers alike.

For more information on West Coast Way and to find your route to nature, visit www.westcoastway.co.za or call West Coast Way on 0861 321 777. Connect with West Coast Way on Instagram and Facebook @WestCoastWaySA.

West Coast Way Is South Africa’s Road Trip With The Most Twists

Explore the Cape West Coast by planning a self-drive trip or book a guided tour for a nature and adventure-filled Cape West Coast holiday.

Road-Trip-Southern-Africa-West-Coast-Way-Routes Find a 101+ things to see and do on the West Coast Way: Enjoy wine, craft beer, olives and Rooibos tea tastings, Weskus cuisine and braaivleis (barbecue), swing into Citrusdal with a zipline, go Cederberg bouldering, jump into natural (warm) pools, step onto cruises of lagoons and rivers, trek through nature reserves and a National Park, hop onto game drives, try the skill of archery and angling, get your adrenaline pumping with sand-boarding and quad-biking, go horse riding, learn about the San culture and Riel-dancing, do kite- and windsurfing, chill in your flip flops and do surfing, book a kayaking trip, go beach hopping, learn about bees, whales and listen to our birds in a twitcher’s paradise – all in South Africa’s wildflower reserve. For more information on the West Coast’s top places to go, road tripping, hikes, tours and trails, explore westcoastway.co.za or call West Coast Way on 0861 321 777.  Follow us on @WestCoastWaySA on Instagram, Facebook and Twitter.

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