An exciting new sightseeing route that combines world-renowned tourist hot spots with some of the more unknown and unique Cape destinations is being launched at the upcoming World Travel Market exhibition, taking place at the CTICC from 18 – 20 April.
The Cape Way circular route encompasses 28 destinations – starting at the V&A Waterfront and ending in Durbanville. Stops along the way include the Robben Island and District Six Museums, Groot Constantia Wine Estate, which is the oldest wine-producing farm in SA, Boulders Beach with its penguin colony, SANCCOB at the Rietvlei Nature Reserve, the little known but must-visit Lookout Hill in Khayelitsha, the Rondevlei Nature Reserve, Gansbaai with its famous shark cage diving, Hermanus with its whale watching, Mamre Werf and so much more.
“In addition to showcasing some of our famous attractions, the new route also takes visitors to some wonderful stops that are not always first on everyone’s list when visiting the Cape – but should be – like the Tygerberg Nature Reserve or the Rondevlei Nature Reserve at Grassy Park. The route then heads up the coast to include small towns such as Pringle Bay, Betty’s Bay, Ceres and Malmesbury,” explains Carmen Lerm, founder and CEO of West Coast Way.
The West Coast Way Routes Explained
West Coast Way, which was launched four years ago to market the Cape West Coast to significantly increase the number of visitors to the area, created South Africa’s road trip with the most twists where visitors can explore a unique collection of 101 destinations along themed routes.
The West Coast Way basket of free routes includes the Tractor, Berg, Foodie, Culture and Wild Routes – as well as the newly launched Cape Way Route – all of which are designed to showcase the many attractions and activities that are on offer on the Cape West Coast and inland areas – but may be unknown to many.
“Locals and foreigners alike can plan a road trip vacation along any one of the West Coast Way Routes – mixing and matching selected stops from the various routes to suit personal tastes, and spending as long, or as little, a time as desired exploring all that the Cape has to offer. There is also the option to book a guided tour through West Coast Way for some of the routes,” says Lerm.
Boosting Domestic Tourism – #WeDoTourism
James Vos, Shadow Minister of Tourism, has endorsed and highly commended West Coast Way on the initiative taken to develop the various sightseeing routes already on offer and now the launch of the new Cape Way route.
“Domestic tourism is coming under pressure because of a worsening economy and the lack of affordable holiday destinations. Hence I take pleasure in observing the work undertaken by West Coast Way to promote a culture of travel amongst South Africans through the creation of domestic tourism offerings in the Cape West Coast region.”
“These West Coast Way tourism routes also lead to the development of local enterprises, increasing the demand for goods and services, and contribute to employment,” says Vos.
“Happily we are entering an exciting period for our tourism sector, with West Coast Way further supporting other initiatives (both private and government funded) aimed at boosting tourism, such as the Air Access Project – which has added more than 1.5 million seats to Cape Town’s airport arrivals figures since 2015. This year alone, the Air Access Project has secured new routes with three airlines, six route expansions and connected our region with four new destinations. It excites me to consider that these additions will create direct tourism spending of R620 million, bringing the total contribution to direct tourism spending since its inception to R4.1 billion, with a total of 13 new routes and 14 route expansions.”
“West Coast Way is completely committed to boosting domestic tourism in the Cape and the ongoing roll-out of new routes is core to our strategy of showcasing the Cape West Coast, Cape Town and surrounds to both local and international holidaymakers,” says Lerm.
“We are very proud of the new Cape Way route which directly connects central Cape Town to the outlying West Coast and platteland towns and attractions – making it so easy for visitors to now explore these areas and connect to the other West Coast Way routes on offer.”
“Visitors to World Travel Market must please pop in at the West Coast Way stand – J09 – where we will be launching the new Cape Way route to travel and tourism representatives from 77 countries,” concludes Lerm.
For more information on West Coast Way, the other routes on offer, and the list of 101 Things to Do on the West Coast visit www.westcoastway.co.za or call West Coast Way on 0861 321 777. Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA.
Release issued as a joint statement between James Vos, Member of Parliament Shadow Minister of Tourism and Carmen Lerm, Founder of West Coast Way. Email James Vos on firstname.lastname@example.org or Carmen Lerm on email@example.com.
For further media enquiries and interviews contact Catherine Pate on firstname.lastname@example.org.
West Coast Way is South Africa’s road trip with the most twists. Explore a unique collection of 101 road trip stops along themed routes by planning a self drive trip or guided tour for a nature and adventure-filled Cape West Coast vacation. The new West Coast Way “basket” of free routes on offer include the West Coast Way Tractor Route, the West Coast Way Berg Route, the West Coast Way Foodie Route, the West Coast Way Cultural Route, the West Coast Way Wild Route – as well as the newly launched Cape Way Route – all of which are designed to showcase the many attractions and activities that are already on offer on the Cape West Coast and inland areas – but may be unknown to many.
For more information on West Coast Way, the other routes on offer, and the list of 101 Things to Do on the West Coast visit www.westcoastway.co.za o