Let’s showcase the Cape West Coast to the World at WTM Africa 2017

West Coast Way will be exhibiting from 19 April to 21 April 2017 at World Travel Market 2017 – the leading global event for the travel industry in South Africa hosted at the Cape Town International Convention Centre. National and international travel professionals, as well as attractions, accommodation and activities on the Cape West Coast are invited to visit Stand No. 4 to meet the West Coast Way team and get to know the 5 Routes which showcase 66 top West Coast attractions to international travel professionals and buyers from 77 countries over three days. Top West Coast brands like The Lodge at Atlantic Beach, !Khwa ttu, Thali Thali and other signature attractions will be on the West Coast Way stand showcasing the West Coast to more than 3 500 visitors!

The West Coast Way Scenic and Berg Route was launched at WTM Africa 2016.
Honorary guests who officiated the event: Mr. James Vos, Shadow Minister of Tourism DA and Member of Parliament, Mr. Tijmen van Essen, Mayor of Swartland and Mr Grant Newton, Board Member Cape Town Tourism. Here pictured with West Coast Way’s founder Carmen Lerm and brand ambassador Shameelah Kinnear.

West Coast Way’s 2016 stand at World Travel Market WTM Africa was attended by more than 600 visitors on each of the 3 days.

The Cape Town International Convention Centre CTICC hosts this year’s WTM Africa show from 19 to 21 April 2017.

Interview with Mr James Vos, Shadow Minister of Tourism and Member of Parliament: “The fundamental concept sustaining the establishment of tourism routes is based on the notion of linking together a series of tourism attractions in order to promote the local economy by encouraging visitors to travel from one location to another. I believe that this initiative will bring together a variety of activities and attractions under a unified theme and as a result stimulate entrepreneurial opportunity through the development of additional products and services.”

The launch was attended by the Mayor of Swartland Municipality, which is served by the West Coast Way Scenic Route, Mr Tijmen van Essen. He formally opened the Scenic Route to guests attending the launch in 2016.

West Coast Way is a unique collection of themed routes that can be enjoyed by locals and visitors when they do an adventure-filled Cape West Coast self-drive trip for a day trip or an extended West Coast Holiday. The new West Coast Way “basket” of free routes on offer include the West Coast Way Tractor Route, the West Coast Way Berg Route, the West Coast Way Foodie Route, the West Coast Way Cultural Route – as well as the newly launched West Coast Way Wild Route, all of which are designed to showcase the many attractions and activities that are already on offer on the Cape West Coast and inland areas – but may be unknown to many.

Carmen Lerm the founder of West Coast Way would like to encourage Cape West Coast attractions, actitivies and accommodation places to register online (limited availablity – find link below) to obtain their free pass to roam on either of the 3 show days. “Benefits include the ability to make the right contacts with national and international travel and tourism visitors with whom you can engage in real business conversations. This will help inspire you to develop your business and have new insight into the coming year’s tourism opportunities for the Cape West Coast.” WTM Africa is a business to business (B2B) exhibition for inbound and outbound Africa travel and tourism markets and therefore not open to the general public.

The Tradeshow provides an unmissable opportunity to showcase Cape West Coast products to more than 150 members of the press and influential bloggers around the world. WTM Africa attracts both African and international journalists with media representatives ranging from travel and tourism industry press, consumer newspapers and magazines, to TV and radio.

Snapshot: West Coast Way at WTM Africa

Find us this year at Stand 04 at the World Travel Market showcasing West Coast Way brands to travel professionals from 77 countries from 19 to 21 April 2017.

Register here to obtain your day pass: https://secure11.eventadv.com/wtmafrica/

(Pre-register now for WTM Africa 2017 free of charge to avoid the onsite registration queues and the onsite fee of R800. )

Show dates & location: Cape Town International Convention Centre , Convention Square, Cape Town, South Africa

Wednesday 19th April: 10:00 – 18:00

Thursday 20th Apr: 10:00 – 18:00

Friday 21st Apr: 10:00 – 17:00

Website: http://africa.wtm.com

Mr James Vos, Shadow Minister of Tourism, Carmen Lerm, Founder of West Coast Way and Mr Tijmen van Essen, Mayor Swartland Municipality.

James Vos, Shadow Minister of Tourism speaks to launch guests at the WTM Africa 2016 show.

More than 3 500 travel professionals from 77 countries attend the 3-day event of WTM Africa hosted in the CTICC.

Register online to obtain your day pass for FREE: Find link above. Or buy a pass at R800 on the day. WTM Africa is only open to the travel and tourism industry.

For more information on West Coast Way, the other routes on offer, and the list of 101 Things to Do on the West Coast visit www.westcoastway.co.za or call West Coast Way on 0861 321 777. Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA.

West Coast Way is Your Route To Nature

West Coast Way is your ultimate gateway to experiencing the natural beauty and cultural richness of the Cape West Coast of South Africa. As a premium tourism brand, we offer six uniquely themed trip plans that promise an unforgettable journey: Cape, Culture, Foodie, Tractor, Berg, and Wild.

Discover over 101 incredible things to see and do with West Coast Way: Savour the delights of wine, craft beer, olives, and Rooibos tea tastings. Indulge in authentic Weskus cuisine and the traditional braaivleis (barbecue). Feel the thrill of swinging into Citrusdal on a zipline or challenge yourself with Cederberg bouldering. Rejuvenate in natural warm pools and embark on serene cruises across lagoons and rivers. Explore the diverse landscapes of nature reserves and a National Park, or embark on exciting game drives. Hone your skills in archery and angling, or amp up the excitement with sandboarding and quad-biking. Enjoy horse riding, immerse yourself in the unique San culture, and experience the vibrant Riel dancing. For water sports enthusiasts, kite- and windsurfing, surfing, and kayaking trips await. Go beach hopping, learn about bees and whales, and delight in birdwatching in a twitcher’s paradise – all within South Africa’s renowned wildflower reserve. For more information on the best places to visit on the West Coast, road tripping routes, hikes, tours, and trails, explore westcoastway.co.za or call West Coast Way on 0861 321 777.  Follow us on  on Instagram, Facebook, X and LinkedIn @WestCoastWaySA.