About Us

About West Coast Way: We market and showcase the top attractions, accommodation and activities in the Western Cape and surrounding areas


West Coast Way are Destination Marketing Specialists offering outstanding tourism marketing to accommodation, attractions and activities in South Africa with key focus in the Western Cape and West Coast regions.

Our dynamic team has over 20 years combined experience in Tourism and Marketing. We have facilitated the growth and increased awareness of tourism destinations and attractions by combining strategic insight with creative thinking. Our Integrated Marketing Strategies attract national and international audiences, thereby increasing visitor numbers and improving economic growth.


“Putting Tourism Within Your Reach”


  • activation of a variety of themed self-drive routes
  • provision of credible, helpful and entertaining product information
  • encouragement of responsible tourism and tourism development
  • innovative approach to generating new business ideas, opportunities and partnerships
  • building of broad and strong stakeholder relations within South Africa

Supervision Structure and Staff Management

West Coast Way has an experienced Production and Operations Manager that oversees workflow, task allocation and project timelines. Transparency and open communication is key and weekly traffic meetings are therefore supported by a shared electronic task project calendar.


We take a holistic approach to communication that encompasses digital, as well as traditional, design and advertising. After each campaign, we measure the results against a client’s key performance indicators and objectives and monthly reports are given to our clients to track marketing progress and activities. When you want to know more about West Coast Way then ask for a report example and set up a meeting with Carmen Lerm, Zubeida Abrahams and Nadia Lerm on 0861 321 777.

About West Coast Way

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