Expert Cape West Coast Marketing Packages
Why Choose West Coast Way?
Founded in 2014 by Carmen Lerm, West Coast Way is a premier destination marketing and tour company for the Cape West Coast, South Africa. With over 75 years of combined experience, our dynamic team expertly promotes the region’s vibrant culture, rich heritage, and stunning natural beauty.
Our Vision: “Putting Tourism Within Your Reach”
Activate themed self-drive routes
Offer credible and engaging product information
Encourage responsible tourism
Develop innovative business ideas and partnerships
Build strong stakeholder relations in South Africa
Promote an inclusive and diverse tourism community
Top Reasons to Invest in Our Packages
1. Global Marketing Exposure: Reach both international and local audiences.
2. Expert Marketing Team: Gain new business through our Cape Town-based team.
3. Strong Associations: Enhance your brand with top attractions.
Package Options
Choose from three tailored packages:
Feature on Our Routes: Be part of the Culture, Tractor, Foodie, Berg, and Wild Routes.
Digital Presence: Appear in our digital guide and on our social media platforms (Facebook, Instagram, X, and LinkedIn).
Expert Reviews: Gain exposure through experienced writers in travel and hospitality.
Newsletter Inclusion: Connect with our 60,000-strong database of tour operators and stakeholders.
Networking Opportunities: Collaborate with leading West Coast brands.
Join us and elevate your destination marketing today!
Awards And Memberships
West Coast Way received a PERA award from the City of Cape Town as a sustainable tourism development company. We are members of Cape Town Tourism, Skal International and AAVEA:
Proof of positive results achieved through the West Coast Way initiative & developed routes by Wesgro in their tourism report:
The growing popularity in the heritage-inspired Culture Route (sic…along Groenekloof area) and the leisure inspired Foodie Route (sic…along Blue Benguela coast line) is underlined by the activities indicated by visitors during the 2014/15 summer season; with scenic drives (30.8%), gourmet restaurants (15.1%), outdoor activities (13.6%), culture/heritage (11.4%) and fishing (4.0%) ranking as the top five activities enjoyed in the Cape West Coast. The role played by West Coast Way, a private initiative procured by Sanparks to promote the West Coast Bio-diversity Corridor from Blaauwberg Nature Reserve to the West Coast National Park cannot be understated. With many attractions on the West Coast realising increased visitor numbers since their inception.
Client Testimonials
Michael Daiber CEO !Khwa ttu San Culture and Education Centre says:
West Coast Way for the West Coast
“In the course of a year West Coast way have increased the West Coast ‘s online presence significantly both in google and social networks. They have found innovative ways to provide value to consumers, and connected the West Coast trade partners to visitors. We’ve been impressed with the information published, to ensure that our region’s online presence is streamlined and engaging. It has been a wonderful value add for West Coast tourism.”West Coast Way for !Khwa ttu
“West Coast Way has exceeded our expectations with innovative online marketing and social media campaigns. This has been a much needed and an exciting addition to the niche tourism product offerings. They filled a strategic gap for a truly professional marketing company dedicated to the West Coast. Their team includes devoted individuals with excellent experience, their positive attitude and extended network surpassed all our expectations. Their in-depth knowledge on tourism perspectives has transformed our ability to stay focused on the issues that matters most in our continued development.”Thys and Amalia van Niekerk from Thali Thali Game Lodge says:
“The greatest advantage of West Coast Way is our increased exposure on social media platforms. The routes are also a fantastic way of showing off the undiscovered gems we possess here on the West Coast.”Dianne Le Roux of Darling Tourism says:
“At a time when many markets are seeing a loss of traffic through their offices Darling is seeing an increase in visitor numbers and enquiries. The West Coast Way route is clearly driving tourists to explore the West Coast a little further. I’ve seen a substantial increase in exposure on social media platforms for Darling over the time that we’ve been working with the West Coast Way team. Our twitter account has grown from next to nothing to 1800 followers within months and our face book page has seen a 25% increase in friends.
It’s been such a pleasure to work with someone who just ‘gets’ Darling; is enthusiastic about our tourism offering and understands our brand.
What appears to be working especially well for us is the multi-layered approach with generic marketing being done through Darling Tourism plus many of the individual local tourism products being on board. West Coast Way has also brought some exciting new projects to the table and we look forward to working together on these in the future.
Thank you Carmen and team for going above and beyond the terms of our contract to follow up on opportunities to ensure maximum exposure for Darling!”
For more information on West Coast Way
Contact Carmen Lerm on 0861 321 777 or email us by completing the form below.
Connect with West Coast Way on Facebook and X at WestCoastWaySA.