About West Coast Way: We market and showcase the top attractions, accommodation and activities in the Western Cape and surrounding areas

Mission

West Coast Way are Destination Marketing Specialists. Our dynamic team has over 50 years combined experience in Tourism and Marketing. We have facilitated the growth and increased awareness of tourism destinations and attractions by combining strategic insight with creative thinking. Our Integrated Marketing Strategies attract national and international audiences, thereby increasing visitor numbers and improving economic growth.

Who We Are

West Coast Way PTY Ltd was established in 2014 as a privately owned and managed Destination Marketing Company. We are proudly an empowering supplier in terms of the DTI Codes of Good Practice.

We also offer training to develop the skills of tourism attractions, activities and accommodation places. Knowledge Is Power and leads to stronger sustainability opportunities. We partner with Trilennium CC. A specialist company for national training as well as business guidance.

Vision

“Putting Tourism Within Your Reach”

How?

activation of a variety of themed self-drive routes
provision of credible, helpful and entertaining product information
encouragement of responsible tourism and tourism development
innovative approach to generating new business ideas, opportunities and partnerships
building of broad and strong stakeholder relations within South Africa
promotion of an inclusive and diverse community for a thriving tourism future

Supervision Structure And Staff Management

West Coast Way has an experienced Production and Operations Manager that oversees workflow, task allocation and project timelines. The team has two content managers, two marketing strategists and designers.

Awards And Memberships

West Coast Way received a PERA award from the City of Cape Town as a sustainable tourism development company. We are members of Cape Town Tourism, Skal International and AAVEA:

Services

We take a holistic approach to communication that encompasses digital, as well as traditional, design and advertising. After each campaign, we measure the results against a client’s key performance indicators and objectives.