Our Purpose

Cape West Coast Marketing

“Putting Tourism Within Your Reach”

West Coast Way is a Destination Marketing Company offering top Cape West Coast Marketing focused on sustainably growing the tourist industry in the Cape West Coast through the:

  • activation of a variety of themed self-drive routes
  • provision of credible, helpful and entertaining product information
  • encouragement of responsible tourism
  • innovative approach to generating new business ideas, opportunities and partnerships
  • building of broad and strong stakeholder relations within and outside of the Cape West Coast

West Coast Way was established in October 2014 as a bespoke Cape West Coast Marketing business to attract tourists – locals & visitors – to the many attractions, activities and accommodation offerings throughout the year, hereby stimulating economic growth and conservation awareness via the effective development and marketing of the West Coast Way Culture Route, Foodie, Wild, Scenic and Berg Routes. West Coast Way is a unique and exciting collection of themed Routes that encourages economic growth and potential through tourism marketing in the Cape West Coast, South Africa.

West Coast Way is a privately owned business by Carmen Lerm. At a formal event in November 2014 in the Cape West Coast at !Khwa ttu Culture & Education Center the Western Cape Economic Opportunities Minister Alan Winde, formally opened West Coast Way with the first route that was established within the Way, namely: Culture Route. During 2015 and 2016 more routes were launched and officiated by Shadow Minister of Tourism and Member of Parliament, James Vos. West Coast Way has 4 Routes stimulating tourism activity and confidence in the Cape West Coast, with another one to be launched in 2016/17 making the route collection to 5: Culture Route, Foodie Route, Berg Route, Scenic Route and Wild Route.

The 3 Top Reasons to buy a West Coast Way package for the best Cape West Coast Marketing:

1) Benefit from marketing aimed at an international and local audience.
2) Attract new business without lifting a finger.
3) Build your name through the power of association with other top Cape West Coast attractions.

Die 3 Voordele van ‘n West Coast Way Pakket:
1) Slaan munt uit bemarking gerig op ‘n internasionale en plaaslike gehoor.
2) Lok nuwe besigheid sonder om ‘n vinger te verroer.
3) Bou jou naam deur die krag van assosiasie met ander top Kaapse Weskus aantreklikhede.


West Coast Way is a destination marketing initiative established to facilitate growth and attract

visitors to the vibrant Cape West Coast.


West Coast Way’s vision is to see the Cape West Coast become one of the most sought after tourist

destinations in the world.



Buy a West Coast Way marketing package to put your business on the map, both locally and



Support the Cape West Coast’s premier tourism marketer and help preserve South Africa’s oldest

cultural heritage.

Contact us today for the best Cape West Coast Marketing:
Call 0861 321 777 or email carmen@westcoastway.co.za or WhatsApp, SMS or call her on 082 825 5715.


Proof of positive results achieved through the West Coast Way initiative & developed routes by Wesgro in their 2014/15 tourism report:

The growing popularity in the heritage-inspired Culture Route (sic…along Groenekloof area) and the leisure inspired Foodie Route (sic…along Blue Benguela coast line) is underlined by the activities indicated by visitors during the 2014/15 summer season; with scenic drives (30.8%), gourmet restaurants (15.1%), outdoor activities (13.6%), culture/heritage (11.4%) and fishing (4.0%) ranking as the top five activities enjoyed in the Cape West Coast. The role played by West Coast Way, a private initiative procured by Sanparks to promote the West Coast Bio-diversity Corridor from Blaauwberg Nature Reserve to the West Coast National Park cannot be understated. With many attractions on the West Coast realising increased visitor numbers since their inception.

West Coast Way is Your Gateway to the Vibrant Cape West Coast, which offers plentiful heritage and adventure tourism locations and activities – two of the fastest growing sectors in the travel industry.

West Coast Way, headed by Carmen Lerm, is an initiative which actively markets and showcases the West Coast Biodiversity Corridor and key attractions in the Cape West Coast, thereby increasing visitor numbers, improving economic growth for locals and promoting the conservation of the unique biodiversity of the corridor.

West Coast Way has developed several circular driving tours perfect for road trips or to include in tour operator itineraries.

Marketing Packages

West Coast Way proactively market – on an ongoing, planned and staged campaign-fashion the Cape West Coast attractions nationally and internationally. If you want to be part of this initiative there are 5 options to choose from:

  1. Community development projects – First completed: Mamre Heritage Walk
  2. Three ‘Sliding-Scale’ Marketing Packages Business, Basic, Premium
  3. Tailor-made Marketing Solutions – websites (including e-commerce sites), social media, design, print, packaging design, exhibitions and promotional material (banners, flags and posters etc)
  4. Advertising Opportunities – on the website, on the App Guide and in the West Coast Way Printed Guide
  5. Strategic Partnership Stakeholders that share our values and would like to be associated with West Coast Way as key stakeholder

Client Testimonials

Michael Daiber CEO !Khwa ttu San Culture and Education Centre says:
West Coast Way for the West Coast 
“In the course of a year West Coast way have increased the West Coast ‘s online presence significantly both in google and social networks. They have found innovative ways to provide value to consumers, and connected the West Coast trade partners to visitors. We’ve been impressed with the information published, to ensure that our region’s online presence is streamlined and engaging. It has been a wonderful value add for West Coast tourism.”

West Coast Way for !Khwa ttu
“West Coast Way has exceeded our expectations with innovative online marketing and social media campaigns. This has been a much needed and an exciting addition to the niche tourism product offerings. They filled a strategic gap for a truly professional marketing company dedicated to the West Coast. Their team includes devoted individuals with excellent experience, their positive attitude and extended network surpassed all our expectations. Their in-depth knowledge on tourism perspectives has transformed our ability to stay focused on the issues that matters most in our continued development.”

Thys and Amalia van Niekerk from Thali Thali Game Lodge says:
“The greatest advantage of West Coast Way is our increased exposure on social media platforms.  The routes are also a fantastic way of showing off the undiscovered gems we possess here on the West Coast.”

Dianne Le Roux of Darling Tourism says:

“At a time when many markets are seeing a loss of traffic through their offices Darling is seeing an increase in visitor numbers and enquiries. The West Coast Way route is clearly driving tourists to explore the West Coast a little further. I’ve seen a substantial increase in exposure on social media platforms for Darling over the time that we’ve been working with the West Coast Way team. Our twitter account has grown from next to nothing to 1800 followers within months and our face book page has seen a 25% increase in friends.

It’s been such a pleasure to work with someone who just ‘gets’ Darling; is enthusiastic about our tourism offering and understands our brand.

What appears to be working especially well for us is the multi-layered approach with generic marketing being done through Darling Tourism plus many of the individual local tourism products being on board. West Coast Way has also brought some exciting new projects to the table and we look forward to working together on these in the future.

Thank you Carmen and team for going above and beyond the terms of our contract to follow up on opportunities to ensure maximum exposure for Darling!”

For more information on West Coast Way

Contact Carmen Lerm on 0861 321 777 or email us by completing the form below.

Connect with West Coast Way on Facebook and Twitter at WestCoastWaySA.

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