In the news: The Darling Tourism committee has developed, together with locally based suppliers, a new and appealing identity called Hello Darling.
A short journey up the West Coast takes one to the quiet, peaceful and serene village of Darling. Aptly named and known for its proliferation of wildflowers, turning into a Spring wonderland and a kaleidoscope of colours. Whilst serene and relaxing, the village has, for decades, attracted visitors to the town and over the last few years, a number of tourist attractions have developed to entertain its guests. They include a state of the art craft brewery, an olive tasting center, an award-winning cheesery and even a bespoke confectionary shop where visitors can watch the production of home-made toffees on a daily basis. The older attractions continue to impress including old-time favourites Evita se Perron, the Darling museum and several well established (and awarded) wineries. There are also a variety of wonderful accommodation establishments.
To celebrate this new-found tourism energy, the Darling Tourism committee has developed, together with locally based suppliers, a new and appealing identity called Hello Darling. Gil Ferreira, Chairperson of Darling Tourism says” The new identity reflects the dynamic nature that Darling needs to continue promoting Darling as a proudly South African tourism offering and is illustrative of Darling’s uniquely quirky and colourful personality”.
Well Hello Darling
The new look is manifest in a new website as well as a dynamic and user-friendly mobile app ensuring visitors are brought up to speed with relevant information on a real-time basis especially information about events which occur throughout the year. A new map depicting where the tourism offerings are to be found will be made available to every visitor to the town and there will be a monthly online newsletter with pertinent information and contact details to ensure forward bookings for the ever-popular events.
Gil continues” It’s especially relevant that we launch our new identity in September as it’s tourism month but even more importantly, it’s the month when we have the Voorkamerfest, which is already sold out and our ever-popular Wildflower Show in the third week of September. And then, only a few weeks later we have our Darling Scarecrow Festival which is always zany and wonderful.”
He concludes” We are positive that our new identity will become very popular to our domestic and International markets and will continue to position Darling as one of the Western Cape’s most innovative tourism offerings right on Cape Town’s doorstep.”
Enjoy village vibrancy, quaint accommodation, country fare and foodie feasts with Darling wines, crafted brews and Evita se Perron. It’s time to #GoSloDarling
Darling Tourism Bureau: Hello Darling
The Museum recreates life in a bygone era with fascinating displays of Victorian clothing, china, and household furniture, rooms partitioned depicting daily life such as a shop, a laundry room, school and buttery. From the museum you can take a self-guided historic walking tour – maps can be purchased for a mere R2 at the museum. Should you want a little more excitement than on your walk, then ask for the Darling Mystery Tour instead and challenge your mind on this innovative treasure hunt.
• Child-Friendly • Info • Walking Tours • Wildflower Society
Open 7 Days a week | Booking Not Essential
Where: Pastorie Street, Darling
Contact: +27 (0)22 492 3361 | [email protected] | www.hellodarling.co.za